Last Updated: 10 August 2026
This Cookie Policy explains how Softgeek.co.uk may use cookies and similar technologies when you visit our website.
1. What Are Cookies?
Cookies are small text files that websites may store on your device when you visit them.
Cookies can help websites function properly, remember preferences, understand visitor behaviour, measure performance, and support advertising.
Softgeek may also use technologies such as pixels, web beacons, scripts, local storage, and similar technologies that perform functions comparable to cookies.
2. Why We Use Cookies
Softgeek may use cookies and similar technologies for:
- Essential website functionality
- Security
- User preferences
- Analytics
- Website performance
- Advertising
- Advertising measurement
- Fraud prevention
- Improving website functionality
3. Types of Cookies
Strictly Necessary Cookies
These cookies may be required for the website to function correctly or to provide a service specifically requested by a visitor.
Where applicable law provides an exemption for strictly necessary cookies, consent may not be required.
Analytics Cookies
Analytics technologies help us understand how visitors use Softgeek.
They may provide information about:
- Pages visited
- Traffic sources
- Browser and device type
- Approximate location
- Website interactions
- Website performance
Where consent is required, analytics cookies will be activated only after appropriate consent.
Advertising Cookies
Softgeek may use Google AdSense and other advertising services.
Advertising technologies may use cookies, web beacons, IP addresses, identifiers, or similar technologies to:
- Display advertisements
- Measure advertisements
- Understand advertising interactions
- Limit repeated advertisements
- Provide personalised advertising where permitted
- Provide non-personalised advertising
Advertising cookies and similar technologies may require consent depending on applicable law.
4. Google AdSense
Softgeek may use Google AdSense to display advertisements.
Google and its partners may use cookies or similar technologies when displaying advertisements on Softgeek.
Third-party vendors, including Google, may use cookies to serve advertisements based on a user’s previous visits to Softgeek or other websites.
Google’s advertising cookies may enable Google and its partners to serve advertisements based on visits to Softgeek and/or other websites.
Users may manage certain advertising preferences through Google’s advertising settings.
5. Personalised Advertising
Where legally permitted and where the required consent has been obtained, advertising providers may use information to provide personalised advertising.
Where consent is required but has not been provided, advertising may be limited to non-personalised or otherwise permitted advertising.
For visitors in the EEA, UK, and Switzerland, Softgeek may use a Google-certified Consent Management Platform integrated with the applicable IAB Transparency and Consent Framework requirements.
6. Cookie Consent
Where applicable law requires consent, Softgeek will request consent before using non-essential cookies or similar technologies.
The consent mechanism may allow you to:
- Accept non-essential cookies
- Reject non-essential cookies
- Select individual purposes
- Manage advertising preferences
- Change or withdraw your preferences
Where affirmative consent is legally required, simply continuing to browse the website will not be treated as consent.
7. Third-Party Cookies
Some cookies may be placed or accessed by third-party providers.
These providers may include:
- Advertising partners
- Analytics providers
- Security providers
- Embedded-content providers
- Social media providers
- Other technology providers
Third parties may process information according to their own privacy policies.
Softgeek does not control cookies placed by independent third-party services.
8. Managing Cookies Through Your Browser
Most modern browsers allow you to control cookies.
Depending on your browser, you may be able to:
- View cookies
- Delete cookies
- Block cookies
- Block third-party cookies
- Allow cookies from selected websites
- Delete cookies when closing the browser
Disabling certain cookies may affect the functionality of some parts of Softgeek.
9. Cookie Duration
Cookies may be either session cookies or persistent cookies.
Session Cookies
Session cookies generally expire when you close your browser.
Persistent Cookies
Persistent cookies remain on your device for a defined period or until they are manually deleted.
The duration of individual cookies depends on their purpose and the provider responsible for setting them.
10. Cookies and Personal Information
Some cookies and similar technologies may process information that can be associated with a particular device or individual.
Where such information constitutes personal data, it will be processed in accordance with applicable privacy laws and our Privacy Policy.
11. Changes to This Cookie Policy
We may update this Cookie Policy when our website, technology, advertising providers, analytics services, or legal requirements change.
The latest version will be published on this page with the updated date.
12. Contact Us
If you have questions about our use of cookies or similar technologies:
Softgeek.co.uk
Email: admin@softgeek.co.uk
Website: Softgeek.co.uk